Big banks predict junk food giants to lose billions over the next decade as Wegovy and Ozempic zap nation’s sweet tooth

The rise of weight-loss drugs isn’t only shrinking Americans’ waistlines, it could also shrink food corporations’ bottom lines.

Some experts predict junk food companies – already battling a rise in health conscious customers – could face a tobacco-like demise due to drugs like Ozempic and Wegovy, which reduce cravings and make people feel full longer.

Big banks, such as Morgan Stanley, predict 24 million people, or seven percent of the US population, will be taking weight-loss drugs by 2035.

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Published by Alexa Lardieri

I am a reporter and digital producer for the Civic section of U.S. News & World Report, where I write about breaking news. I came to U.S. News in 2016 as a researcher and writer for the Rankings and Reviews section and in 2017, joined the news team, where I helped launch America 2020. I have previously worked for LifeZette.com as a reporter and social media specialist and was an editor for several outlets at my alma mater. I am a graduate of the Philip Merrill College of Journalism at the University of Maryland, College Park. You can follow me on Twitter (@arlardieri) and Facebook (/AlexaRLardieri) or connect with me on LinkedIn (/in/alexa-lardieri).

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